Free Essays on Search For The Giant Squid, Book Report

The Search for The Giant Squid Richard Ellis author of â€Å"The Search For The Giant Squid† has put together an amazing book on such a hard topic. It was easy to read, filled with not only just his stories of this creature, but he also added history, myths, biology, and even included the movies and books written on the giant squid. The illustrations and pictures helped to understand the size of the sea creature. The giant squid, genus Architeuthis, was first sighted in1545 in Denmark. Last recorded seen was 1996 Japan. Architeuthis, are believed to live literally at the bottom of the ocean. The creature is only to be seen at the surface of the water if they are dying. Which would be one reason why noone has ever seen a healthy Architeuthis ever, because human technologies cannot reach the bottom of the ocean. A reason would be because it has very high pressure, no human can reach. The beaks have been found in the stomachs of the sperm whale. The largest recorded was to be 6 inches in diameter. The beaks on a squid is the mouth, located underneath the skirt of tentacles. The sperm whale may possibly be ingesting these squids as a regular meal. Sperm whales seemed to have been found with large circular rings found on their skin, this is believed to be the after marks of being stuck with the suckers on a Architeuthis. It is believed that the Architeuthis has been mistaken for many things. Years ago many sailors believed to see eight headed serpents, sea monks, and sea serpents attacking their ships. Many of the sailors illustrations also show that there is a possibility that they didn’t see these sea monsters but an Architeuthis, the giant squid. The facts found of the Architeuthis are most amazing, such as the Architeuthis has a huge left eye and a right eye that is only a quarter of its size. Both eyes of course to be the size of dinner plates, possibly larger. The larger eye is called the tubular eye (w... Free Essays on Search For The Giant Squid, Book Report Free Essays on Search For The Giant Squid, Book Report The Search for The Giant Squid Richard Ellis author of â€Å"The Search For The Giant Squid† has put together an amazing book on such a hard topic. It was easy to read, filled with not only just his stories of this creature, but he also added history, myths, biology, and even included the movies and books written on the giant squid. The illustrations and pictures helped to understand the size of the sea creature. The giant squid, genus Architeuthis, was first sighted in1545 in Denmark. Last recorded seen was 1996 Japan. Architeuthis, are believed to live literally at the bottom of the ocean. The creature is only to be seen at the surface of the water if they are dying. Which would be one reason why noone has ever seen a healthy Architeuthis ever, because human technologies cannot reach the bottom of the ocean. A reason would be because it has very high pressure, no human can reach. The beaks have been found in the stomachs of the sperm whale. The largest recorded was to be 6 inches in diameter. The beaks on a squid is the mouth, located underneath the skirt of tentacles. The sperm whale may possibly be ingesting these squids as a regular meal. Sperm whales seemed to have been found with large circular rings found on their skin, this is believed to be the after marks of being stuck with the suckers on a Architeuthis. It is believed that the Architeuthis has been mistaken for many things. Years ago many sailors believed to see eight headed serpents, sea monks, and sea serpents attacking their ships. Many of the sailors illustrations also show that there is a possibility that they didn’t see these sea monsters but an Architeuthis, the giant squid. The facts found of the Architeuthis are most amazing, such as the Architeuthis has a huge left eye and a right eye that is only a quarter of its size. Both eyes of course to be the size of dinner plates, possibly larger. The larger eye is called the tubular eye (w...

Thesis Belonging Essay Example

Thesis Belonging Essay Example Thesis Belonging Essay Thesis Belonging Essay Thesis Statements for Belonging RBelonging can be created, supported or broken by RELATIONSHIPS UOnly through UNDERSTANDING can an individual, group or community find a connection. GJUDGEMENTS or choices that individuals make may create or destroy a sense of belonging. An individual may choose whether to/or not to belong. BIndividuals (or a group) may encounter BARRIERS to belonging IAn individual’s (or collective) IDENTITY and self-perception may develop through the process of belonging. Only the individual can determine whether or not he/she belongs and this will in turn shape a sense of self. PBelonging is a PERCEPTION. Perceptions shape the way that an author, character or responder may feel in relation to belonging. It is important to remember that context shapes perception. An individual or group may feel that they belong to a PLACE or landscape. AATTITUDES about belonging may evolve and change over time IINDIVIDUALITY. Each unique individual has the potential to enrich the community and foster a greater sense of belonging. An individual may belong to an IDEA or IDEOLOGY including religious, political or cultural ideologies. NBelonging may be understood as an instinctive NEEDof humanity Examples Our individual identity is greatly constructed by how others perceive us. As members of society we all actively desire the respect, and friendship of our peers. An individual’s fear of alienation can lead them to think or act in ways that are not true to their ideology. Belonging to a social group builds character and identity. Contrastingly, alienation forces one to ask why they are alone and thus the strength of identity is challenged. To truly belong to a group one must surrender all conflicting thoughts and ideologies. As social group, along with your family, dictates the morals you come to respect. These greatly impact who you are. Alienation does not make us stronger, all it achieves is a disconcerting feeling of being unwanted and rejected. Throughout childhood and adolescence, we observe our parents and peers morals and ideologies, and use this to construct identity. The community surrounding you impacts your opinion of selfhood, consequently moulding your identity. Being educated on your family’s past wrong doings, can lead to you developing a strong sense of identity that purposefully avoids repeating such errors. An individual who is a member of a social group has a greater chance of maintaining their individuality. This is in contrast to an alienated and disconnected person. When in a similar social group, an individual’s identity is perceived as stronger. A strong sense of identity is dependant on family and social standing in the community. A sense of identity depends on social interaction within family and community members. John’s sense of identity is dependant on his perception of the group to which he belongs; the police force. When people don’t belong to a group, they have difficulty in establishing a sense of self. Belonging to a family strengthens the belief you have in who you are and what you stand for. Identity is made up of the people surrounding you. In order to have an identity, one must first belong to a group.

Transactions Costs (Devolpments & Definitions) Opportunity Costs Essay

Transactions Costs (Devolpments & Definitions) Opportunity Costs (Devolpments & Definitions) finally link both ie Opportunity Costs should be considered as a T - Essay Example theoretical area there are plenty of models and empirical evidence that can help the management team to formulate a well grounded plan, in real terms the changes and the turbulences that tend to characterize the commercial markets create significant obstacles towards the establishment of an appropriate and effective business strategy. This paper examines particularly the influence of two economic variables, the transaction costs and the opportunity cost on the planning of the corporate strategy to the level that the above two elements can often interact and have therefore a more decisive role in the relevant process. The definitions and the particular characteristics of the above two criteria of ‘financial measurement’ are presented using a series of examples from their applications in practice. The findings of the literature are also been considered as crucial to the validity of the assumptions made. On the other hand, the reference to the work of Coese and Williamson h as been proved valuable to the explanation of these elements’ existence and role in the business environment. In economics and related disciplines, a transaction cost is ‘a cost incurred in making an economic exchange; a number of kinds of transaction cost have come to be known by particular names, like a) Search and information costs are costs such as those incurred in determining that the required good is available on the market, who has the lowest price, etc., b) Bargaining costs are the costs required to come to an acceptable agreement with the other party to the transaction, drawing up an appropriate contract and so on, and c) Policing and enforcement costs are the costs of making sure the other party sticks to the terms of the contract, and taking appropriate action (often through the legal system) if this turns out not to be the case’. Today, transaction cost economics is used ‘to explain a number of different behaviors. Often this involves considering as "transactions" not only

Discuss Abraham Maslow's theory (hierarchy) on motivation, Essay

Discuss Abraham Maslow's theory (hierarchy) on motivation, particularly how evident and effective it is in our day-to-day decisions, actions and (college) study patterns - Essay Example Abraham Maslow in developed the theory in 1943. This theory aimed at understanding why the needs of individuals change over time. Abraham Maslow named this theory as the needs hierarchy of employees. He developed that there is a difference between the motives and drives and every individual has nine main needs and motives to work. He developed a hierarchy of the needs and expressed them as featured in the diagram below. 1. Biological requirements: these needs include the basics like sunlight, food, water, sexual expression, rest, and oxygen. These are the basic requirements in everyone’s lives without which anyone would die. 2. Safety needs: The need for security, comfort, tranquility, freedom from fear, and threat from the environment. These needs form the next highest needs of a human being. If these needs are not met, individuals could fell inferior and helpless and unsatisfied. 3. Affiliation needs: these refer to the needs of attachments, affection, love and belonging. If these needs are not met individuals would loss confidence however if a persons needs are satisfied the individual would become a self – confident. 4. Esteem needs: These refer to the individual need for achievement, self – esteem, independence, prestige, attention and appreciation. These needs basically refer to the need for a stable life and respect from others. 5. Knowing and Understanding: It is human nature to have a need to know and understand the various things around one self. This need is based on the curiosity, experimenting, philosophizing, learning and exploring. 9. Self – actualization needs: These are the highest form of needs in an individual’s life. These refer to the need of individuals to have a clear need to know them selves completely and develop to the full potential (Maslow, 1998). Maslow argued that each of these needs required to be fulfilled in the order of the hierarchy since the needs would not be effective motivators

Marketing Strategy of a new energy drinks Essay Example for Free

Marketing Strategy of a new energy drinks Essay All around the world drinking beverage is like an entertainment for everyone. Millions of people have beverages everyday for refreshment. Our report is about the Energy Drinks of Bangladesh. In this report we have explained and analyzed how some of the five top selling energy drink companies are operating in Bangladesh. Energy drinks are becoming a major part of the beverage industry due to the rapid increase of their market competition and consumer awareness. In Bangladesh, Tiger and Speed are the most famous amongst all other energy drinks. Most of the energy drink companies act and carry out their marketing strategies in similar ways. More innovative steps are required to improve their market share. The goal of this report is to find out about the present condition of energy drink market in Bangladesh, major competitors we are likely going to face and how we are going to overcome the challenges in the market when we will launch a new energy drink named ‘Spirit’. With the use of effective marketing mix and other strategies we are going to target the young people of Bangladesh to sell our product. We have done a clear competitive analysis to take advantage of the weaknesses of our competitors and opportunities of the market. We are likely going to invest hugely in the beginning of launching our product to inform our customers about our product. As a new product company we are promising our customers to offer a unique product which will give them energy along with the excitement to enjoy their lives. Section 1: Current Market Analysis 1. 1: Top 5 brands in the market (how we find it) –We have surveyed in some of the areas of Dhaka city, like – Farmgate, Motijheel,Uttara, Gulshan; to find out the names of five most top selling energy drinks. According to the survey we have seen – Tiger, Speed, Shark, Sting and Boost are most popular in the energy drink industry of Bangladesh. We went to different departmental stores as mystery shoppers and randomly asked about the drinks each shop offers and found out the names of the energy drinks customers tend to buy more. 1. 2:Product Analysis -Product Level – Product leveling is the first and most important step taken by product planners to add more customer value to their products. It includes 3 main levels: Core Customer Value, Actual Product and Augmented Product. Core Customer Value – The first thing that comes to everyone’s mind when they talk about energy drink is ‘source of power’. In Bangladesh, all of the energy drink companies basically have the same core customer value, which is mainly about replenishing the energy of their customers through providing them with their energy drinks. However, different brands use different mottos to establish their customer value. For example: Shark’s motto says, â€Å"Real Energy, Real Power†; in other case Speed’s motto says, â€Å"Heavy Energy†. This way each products motto varies from each other and creates a different view about the product in their customers mind. Actual Product – This level includes Brand name, Packaging and Product Attributes. Under Product Attribute comes: Product Features, Design and Quality of the product. i. Brand name: A brand name is an identity of a product, without it no product will even exist. Each brand name establishes their uniqueness with their different names, signs and logos. All of the energy drink companies have a brand name of their products, which differentiates each of them from their competitors. The names ‘Royal Tiger’, ‘Boost Energy Drink’, ‘Speed’, ‘Shark’ and ‘Sting’ – each of them stands as a brand name for their product, marketed by different producers. ii. Packaging: Packaging describes the way a product is protected using a container or wrapper and at the same time provides all the required information regarding a product. The energy drinks – Sting, Speed, Shark and Tiger are all available in both cans and bottles. Only Boost is available in steel can in the market. iii. Product Features and Designs: Features explain the tools which enable a particular energy drink to gain competitive advantage over other energy drinks. The tools include – design, smell, taste and color of each energy drink. The designs of Sting, Speed, Shark, Boost and Tiger energy drinks are more or less the same. They are mostly available in two forms and in two shapes, one in a round shaped plastic bottle (250 ml) and another in cylindrical steel can (250/270 ml). They all taste sweet, expect from Tiger and Boost; which tastes sour as well. iv. Quality: Speed, Tiger, Shark, Boost and Sting have been maintaining a good standard of quality by providing the adequate amount of energy to their customers and helping them to deal with strenuous activity. However, no matter what the quality level is; over consumption of energy drinks can always prove harmful for human beings (even though they might be alcohol free). Augmented Product– There is no after-sales service, delivery service or product support for these perishable products (like – energy drinks). Labeling– Labeling is the most important part of every energy drinks. It informs about the ingredients of the product, who made the product, safety issues regarding the product and the web address of the company. Speed, Tiger, Shark, Sting and Boost all maintain an informative and trendy labeling to help their customers to make the right choice. Their ingredients contain Carbonated Water, Carbonated Sugar, Vitamins, Preservatives, Colors, Antioxidant, Sodium Benzoate, Ca-D-Pentothenate, Citric acid, Tartrazine Yellow and many other things according to the standard or permissible level. They even mention on their labeling that, it can be harmful for children and pregnant women. However, they are manufactured by different companies. ‘Speed’ is manufactured by Food And Beverage Limited, ‘Shark’ is manufactured by Global Beverage Company Limited, ‘Sting’ is manufactured by Transcom Beverage Limited, ‘Tiger’ is manufactured by AST Beverage Limited and ‘Boost’ is manufactured by Boost Drinks Limited. Brand Positioning – One of the challenging things for the energy drink companies to do is, to create a permanent place in the customers mind about a particular brand. To do this, all of these energy drink companies need to locate their brands at 3 levels – i. Product attributes ii. Benefits iii. Beliefs and Values. i. Product Attributes: Even though Tiger, Speed, Shark, Boost and Sting all have the common color of the drink yellow; their smell is very different from each other. Boost tastes sour, Tiger tastes both sour and sweet, Sting tastes like strawberry and both the Shark and Speed taste sweet. ii. Benefits: The common benefit any consumer can gain from having an energy drink is, ‘spiritual force’ which will make them more active in their daily life. Still, every energy drink has it’s own way to inform about their benefits to their loyal customers. ‘Royal Tiger’ benefits their customers by recharging their energy physically, ‘Boost’ helps their customers with being more efficient, ‘Sting’ provides their customers with vitamins and other nutrients, ‘Shark’ strengthens the stamina of their customers and ‘Speed’ increases the concentration and performance level of the individuals who are consuming it. iii. Beliefs and Values: Satisfaction comes from the core belief that consumers hold in their minds about a certain product. Customers believe – ‘Sting’ and ‘Tiger’ will give them satisfaction with better taste, ‘Boost’ will boost their energy, ‘Shark’ will give them real power and ‘Speed’ will help them gain extra speed. This way customers share their different beliefs and value for each energy drinks differently. 1. 3: Price Analysis– Size of the Bottle Product Name 250 ml 270 ml 330ml Speed 25 BDT Shark 25 BDT Sting 25 BDT Boost Tiger 25 BDT Size of the Can Product name 250 ml 270 ml 330 ml Speed 30 BDT Shark 35 BDT Sting -Boost 170 BDT Tiger 30 BDT 1. 4: Promotion Analysis Promotion : Advertising is the most crucial part of a company’s marketing mix. It is the first step to inform and aware the general public or the target group of customers about a product a particular company is offering. The five energy drink companies – Speed, Tiger, Shark, Sting and Boost; all of them are between the introduction and growth stage of their product life cycle. At this stage they are only informing the customers about their product including their benefits. Basically all the companies are following the same way to promote their products and these are some of the most common media channels used by them for doing promotion – television, radio, newspapers, magazines and internet. Target Group: Energy drink companies mainly target the major districts of Bangladesh. The local companies, like – Speed, Tiger have distributed their products in rural areas as well to attract a huge number of customers. Energy drinks are mainly used by the people who are between the age group of 16-30, because they comparatively need more energy in every step of their lives. So all of the companies aim to target them and make the product according to their needs to deliver complete satisfaction through their energy drinks. Their product is priced quite cheaply, so that people of different classes can buy them. Most of the energy drinks are claimed to be halal while considering the religious and social issues of Bangladesh. Message and Effect of the advertisements: Message (Add Story) Each company make their advertisements differently even though their motive remains the same, which is to inform the customers about the product. Here are some of the advertisement stories of the five energy drink companies – 1. Speed In one of Speed’s advertisements, they have shown some guys were trying to get up on a bamboo for the whole day without getting tired. Their motto is ‘Heavy Energy’. In other words, they are using emotional appeal. In newspapers, they post a picture from the screen shot of their advertisements and use the same motto, so that people can get a clear brand knowledge. They do not have any brand ambassador for their product and they are constantly sending out the notion to their consumers how Speed can let them gain unlimited energy. 2. Shark There is an advertisement of Shark ‘20 takay Dhaka’, they showed a guy kicked another person from Chittagong and sent him to Dhaka after having Shark energy drink. They are using the motto ‘Real Energy, Real Power’. In their advertisements they use the rational appeal to attract customers. They have no brand ambassador, because they are not still going for intensive or aggressive promotion. 3. Sting -. In the television advertisement there was one young boy who went to a shooting spot with the hope of being a superstar. On that time one director was taking the shot of riding a motor cycle on that spot. Showing that the young boy moved forward to do that shot but the director did not allow him and insulted him that made the young boy very frustrated. After that the director was supposed to make that shot with the hero but unfortunately the hero failed to ride the motor cycle. Then the director asked the crowd who could do the shot. The first young boy showed up the courage and did that shot in a fantastic way. Everybody praised him a lot. They started celebrating the happiness together by dancing with sting energy drink. They were singing â€Å"Sting, Sting, Sting –Ullasher Shuru Ekhanei†. They are using rational appeal in their advertisements In the radio advertisement they play the same jingle. In newspaper the marketers use the picture of 250ml bottle of sting energy drink and write their jingle. They give the same ad in magazines too. In billboards and posters, the marketers add the picture in a big way that they use for newspaper and magazine. 4. Boost In one ad they have shown that a young guy, probably of age 20 was walking along the roadside, on the background rap music is going on (sign of young generation). The lyrics was talking about getting energy, confidence and success. The guy had his neck tattoed and wore a sunglass, showing the style of recent youth fashion. He went into a departmental store, went to the refrigerator, there were other drinks (e. g. red rooster and red bull); but he picked up BOOST, then he paid for it, got out, drank it and got himself recharged and the soundtrack was saying as if he could fly now. So this is one example of their rational advertisements. They have not used any brand ambassador yet for their product in Bangladesh, and these two advertisements are not even shown in Bangladeshi channels, they are only available in You tube. 5. Tiger The tiger energy drink has only one advertisement which is very popular. The brand ambassador Aiyub bachchu is the model for the advertisement. The advertisement showed that, when the popular singer Aiyub Bacchu attended a party, the audience requested him to sing a song. But at that time Aiyub Bacchu felt tired and bored. So he needed to recharge himself to get energy. So he took tiger and then sang a song with more power and energetic voice. In this way they try to attract customers by using the rational approach. They also do radio advertisement with the song of Aiyub Bacchu. In billboard advertisement they promote their motto ‘Recharge Yourself’. Effect – Different advertisements effect’s consumers differently. In general, all of these advertisements encourage people to buy their products. When people get satisfied with one product, they talk positive things about it, this way companies can enjoy the benefits of -word of mouth. Customers get to know through these advertisements how their everyday lives are going to be benefitted if they have these energy drinks. Personal selling: Personal selling is no longer considered as giving door to door service. It is a much wider concept nowadays. Companies not only their sell their product to the customers, they also build a loyal relationship with them. To keep on and for maintaining such a relation, companies must be ready to deal with different problems their customers have regarding their product. Unfortunately, none of these five energy drink companies do these in Bangladesh. They are more focused on advertising only. Sales promotion: In general, energy drink companies do not give any special discount on their product to boost their sales. Companies give incentives to their channel members to keep their product in the front line of their shelves, so that customers choose to have it by first looking at it. Sometimes they give energy drink on their own to the customers, because it make the customers feel the product is of high quality and that is why the salesman is offering it to them. Besides people generally do not look out for products those are kept behind the shelves, as it will be very time consuming. Advertisements do even contribute to generate the sales level sometimes. Though there are many other ways to promote sales, the energy drink companies mainly follow these two ways to carry out their sales promotion activity. Public Relation: To operate in this digital world it is very important for companies to maintain a good relation with both their internal and external publics, example – shareholders, customers. Some of the energy drink companies arranges concerts and sponsors television shows to interact closely with their customers. Example – last year Tiger organized one concert in Doha. Each of the five companies uses different and unique logos for their product. None of them are involved in doing conferences or giving press release. Buzz marketing is also a tool used by these companies to improve their relations with the general public and promote their product as well. Direct Marketing: Energy drink companies have their official websites, but their use is not very effective in Bangladesh. In huge shopping malls or in other areas, none of the energy drinks are available in vending machines. These products are not even sold by the companies directly over online or by using telephone. The only way they carry out direct marketing is through placing the advertisement videos in You Tube. The energy drink companies still lack good customer service, example – no service or facilities provided to give complaints or to share ideas about the product face to face with the customers. Promotion Mix Strategy: The demand for energy drink is not yet very high in Bangladesh. So all the manufacturers of these five energy drink companies use the push strategy. Manufacturers contract with wholesalers or retailers to pass down their products to their final consumers and also to encourage customers to buy the products. Sometimes manufacturers give incentives to the channel members to promote their product as well. Section 02: Marketing strategy for a new brand Figure: Spirit Energy Drink Figure: Logo of Spirit Energy Drink 2. 1: Introducing a new brand for energy drink After analyzing the present market condition of energy drinks in Bangladesh, we have come up with a new idea of introducing a new brand for energy drink. The name of our energy drink will be ‘SPIRIT Energy Drink’. This new energy drink will hopefully win the hearts of our target customers and please them with the new taste and value of our product that we going to offer. This energy drink will not only make people active physically, it will also motivate them spiritually to move ahead in their lives with confidence. The motto of our energy drink is ‘ignites you from inside’. With this motto we will give our customers the idea of how Spirit energy drink can add more liveliness in their lives. The name of our company is Spirit Beverage Limited and we are using ‘Spirit Energy Drink’ as our product’s logo. We have used picture of a guy inside the logo to show our customers what we are trying to say through the motto.roductinkurny is gy of Shark and make them more active. customers tend to buy more. 20202020202020202020202020202020. 2. 2: Design marketing strategy for the new brand i. Segmentation We will segment the market of Spirit energy drink on the basis of geography, demography, psychography and behavior. Geographic Segmentation: We are going to serve Spirit energy drink mainly for the people of Bangladesh. We will offer Spirit energy drink within the different territories of Bangladesh, like- Dhaka, Chittagong, Rajshahi, Barisal, Sylhet, Rangpur and Comilla. We will be selecting these territories because these are the biggest district of Bangladesh and most of the people live in these places. We will offer our product throughout every individual district, starting from the departmental stores to the small local and street stalls. We are offering Spirit both in urban and rural areas as well. Demographic Segmentation: Our market will be divided into groups based on variables such as age, gender, family life cycle, occupation and education. We are going to offer our product to both male and female who are between the ages of 15 to 30. We are especially offering the product to the university going students, corporate persons and athletes too. Our product will be for the people of all religion as it will be product is 100% halal. Psychographic Segmentation: Spirit energy drink is for the classes of people who fall under upper lowers, working class, middle class and upper middles. We are going to use personality variables to segment market like the gregarious and ambitious people. Behavioral Segmentation: We will be segmenting the market of Spirit energy drink on the basis of occasions and benefits. In summer it remains very hot in the middle of the day and for that time we will give a special offer to the customers called â€Å"Make Your Mind Cool†. People will get the same energy drink at a lower price during this time. We will give people other benefits like- we are not using preservatives in our product and our product will be convenient for the customers. ii. Targeting We will target our market within the segmentation. We are mainly targeting Dhaka because, it is the capital city of Bangladesh and highly populated and urbanized. Within Dhaka, we are targeting mostly the teenagers and adults who are the university students. Female students are going to be a part of it too, because the size and growth rate of this segment is high. As there is going to be other substitute products and tough competitors of Spirit energy drink in the market, we will offer our product directly by setting some temporary stores of Spirit energy drink inside the campus of some big and renowned universities. This will help us gain competitive advantage over our rivals and make people aware of our product. We will explain about the benefits about our product and give other information’s regarding our product. Making people believe that our product is different will be our main target. We will offer the same product at the same price to all our segmented customers. iii. Positioning Our product’s motto is â€Å"Ignites you from inside†, by this motto we are trying to make people believe that, Spirit energy drink encourages people to move on no matter whatever situation they face in their lives. Our product will always remove the frustration from both their body and soul. Spirit is alcohol free and will be made and designed attractively to attract our customers. In this way we will differentiate and create a unique image of our product in our consumer’s mind. iv. Marketing Mix (4p) ? Design and description of the product Customer Value and Brand Name: The first thing that we are considering about our product before we place it in the market is, it’s core benefit or core values. Customers always seek out for the benefit and the reason behind buying a product. They always value the experience they get after using it. In order to enter the market and establishing our brand successfully, we are going to provide the most refreshing and unique energy drink; which will spread liveliness and create more excitement in our customers life. They will not only buy one Spirit energy drink, they will buy one reason to hold on to being strong and face everything with more spirit in their lives. The brand name of our product is–‘Spirit Energy Drink’. We have named our product Spirit because it is easy to remember and meaningful at the same time. It will help the customers to distinguish and compare our product from others. Product Features and Design: Our energy bottle will be made in the shape of a space shuttle, with a combination of red and black color to give the igniting image. We will design our can just like other energy drink cans, which is made up of steel body with a cylindrical shape. In the middle of both the can and bottle, the name of our product will be written horizontally. The whole bottle and can will be black in color and the name written in pearl white. The shining stars above the name will give it a glowing and sparkling image. The guy standing in the middle of the name will exhibit the idea that Spirit energy drink has the ability to bring back everyone from darkness and add new value to their lives. Like all other energy drink, Spirit’s taste will be sweet and sour and the color of the drink will be red wine color. Packaging and Labeling: We plan to do very careful and colorful packaging to attract our target customers. The products are going to be well packaged and covered so that it stays protected in every condition. All the necessary information’s will be written on the body of bottle and can. Packaging will be done in two ways: 1. Plastic bottle – 300ml (Normal Packaging) 2. Steel Can – 270ml (Prestigious Packaging). Necessary warnings will be provided, like –it might be harmful for pregnant women and children. Manufacturing and Expiring dates will be written on the covers to warn the consumers about the product’s validity. Most importantly, the ingredients we are going to use are Carbonated water, Refined sugar, Sodium Citrate, Sodium Benzoate, Vitamin B3, Vitamin B6, Touraine, Citric Acid, Preservatives, Antioxidant, Ca-D-Pentothenate, Tartrazine, Mixed Fruit Flavor, Food Grade Flavor, Food Colors. There will be a Nutrition Fact chart too, describing the nutritious contents. Energy80 cal. Proteino gm Saturated fato gm Total fat o gm Sodium 20mg Sugar20 gm Carbohydrate 20. 5 gm Cholesterol0 gm Dietary Fibero gm Product Quality: Providing our customers with the best quality of energy drink is our prime purpose. We have made sure that our energy drink does not contain any harmful substances. It is alcohol free and free from every possible harmful effects. With the amazing taste and other attributes, we assure that our customers will be satisfied and buy Spirit more frequently. Design of pricing policy. Spirit is at the introduction stage of it’s product life cycle and we know the competition of energy drink companies is rising day by day in Bangladesh. We will use cost-plus pricing for Spirit energy drink, considering the present market and demand for energy drink. Though the demand of energy drink in our country is increasing with time, our product is still under pure competition, as there are already some other energy drinks in our local market. We will also consider competitors strategies and prices, how they set their prices and how much they charge from the intermediaries and consumers. We will focus on our target customers willingness and ability to pay for an energy drink. After considering the above issues we are charging 35tk for 270ml can and 30tk for 300ml bottle from our customers. For the 270ml can, our production is 30tk and after setting a standard markup to the cost we will be charging 32tk from our wholesalers, wholesalers will charge 33. 5tk to the retailers and finally the retailers are sell the drink at 35tk o the customers. For 300ml bottle, our production cost per bottle is 25tk and after setting a standard markup to the cost the wholesalers will buy each bottle at 27tk from the us. Wholesalers will charge 28. 5tk to the retailers and finally the retailers will sell it at 30tk each bottle to the customers. In short, we are charging the price for our product moderately to attract huge number of customers to buy it. It will help us to maintain a minimum level of profits for operating and keep running our business. Design of promotional activities – Advertising: For creating awareness and informing the consumers about our product we are going to advertise in more than one media. Our target is to do mass promotion to cover the maximum number of people in Bangladesh. Some of the major media channels through which we will be advertising are –television, radio, newspapers, online media and billboards. Television and internet are the most fastest and effective media channels to promote product, as most of the people spend their time on these. Newspapers though have high believability, do not last for a long period of time. Starting from the poor uneducated people of our society to the educated ones, everyone listens to radio. Therefore radio is also a very effective way to reach a huge number of customers at the same time. Add story While broadcasting on television, we will show a random university student is sitting on a chair and lost deep inside at the sheer thoughts of failing in exam. Then suddenly one of his friends will come to him and give him a Spirit energy drink. After having the energy drink the boy will jump off and scream energetically that he is not going to give up. He will get motivated and feel more energized while doing his studies. He will realize that he can study longer and give more concentration in his studies after drinking the Spirit energy drink. Then finally when the results come out, he will do the top result in his university. He will then become extremely happy and appreciate how Spirit energy drink has helped him to achieve this success in life. This way we will draw conclusion to the add. In newspapers and billboards we will use the same boy, who will be smiling and holding a Spirit energy drink; conveying the same message about our product’s motto. In radio channels we use the same jingle which we will show in television. As we are launching a new product in the market, we want to deliver the same message to our target customers. It will help them to get a clear and specific idea of our brand and what we intend to provide. Our advertisement is designed in both emotional and rational way. Emotionally we are showing the customer, they can move on in their lives with the help of Spirit and rationally we are giving them the idea that Spirit energy drink is good for their health, as it increases concentration and strength. Sales Promotion: Sales promotion is another major step we will carry out to encourage our customers to purchase our product more frequently. Sales promotion can be done in many ways – giving discounts, giving lotteries, pop-up adds, etc. We will give incentives to the people of our channels to keep our energy drink in front of the shelves in all the stores we are going to supply. Consumers buys the product that are kept in front side, because people have an idea that good quality things are always kept at the front and they will not want to search for other product as that would be time consuming. In times of special occasions like Eid, we will announce special discounts or extra offers. We will sell our products in front of colleges, universities and major shopping malls. Therefore we will be exposing our product more to the public and will gain higher chances of selling our product, thus making more profits. Besides, none of our competitors are doing these things, so we can gain competitive advantage over them as well. Personal selling: Energy drink is a convenience product, and it is quite impossible to reach the mass people by employing thousands of employees for selling our product. This process is very slow and expensive. So we will not be selling our products personally. We will employ experts in offices, who will deal with customer’s view’s and problems. This way we will personally provide/sell our service them beside selling our product. Public relations: At the very first stage we will arrange a press conference to inform everyone about our product. Press media is very crucial, as interacting with them positively will encourage them to promote our product more creatively and positively to our customers. This way we can also have competitive advantage over our competitors. We will organize different concerts and sponsor television shows, this will give us an open platform to interact more closely with our customers and build a strong relation with them. Direct marketing: We are planning to open a Facebook page along with our official website where we will encourage people to share their views about our product. This will help us to keep track of our customers reaction towards our product. None of the other energy drink companies are doing much of these activities, so it is an easier way to grab a huge number of customers and market share this way. Online marketing is therefore more efficient and fast way of direct marketing in terms of receiving our customers reactions, complaints and comments and adapting to those changes to keep surviving and growing. Promotion Mix strategy: We will use push strategy for Spirit energy drink. Contracting with different wholesalers and retailers will help us to provide adequate supplies in every convenient and targeted locations. We will give them incentives to promote and supply our product more frequently to the customers. Design of distribution activities- We will go for intensive distribution for Spirit energy drink, because we want to provide stock our product in as many outlets as possible. We want to ensure that our products must be available where and when consumers want them. As our product is new in the market, we will directly offer our product to the target customers. We will be offering our Spirit energy drink to the customers through wholesalers and retailers. Within our limited resources we cannot afford to have our own distribution facilities, like warehouses and showrooms and to hire sales people and support stuffs. We would rather contract with the wholesalers, so that they will take those extra costs and risks. Our target customers are the young university students, that is why we are contracting with retailers.

Gender Stereotypes :: essays papers

Gender Stereotypes Today, every one of us is spending more of his leisure time watching TV, listening to the radio or reading newspapers and magazines. The shows on the TV and the articles in the newspapers influence our decision process, shaping our perceptions for the world. Besides the positive fact that we are better informed and in touch with the latest news, we should be aware that accepting this enormous flow of information and allowing it to make our mind can be dangerous. The TVs infiltrate our lives, guiding us what are we supposed to wear, how are we supposed to look and act. Children, because of lack of mature judging values, are more susceptible to the influence of the television. They tend to accept everything they see on TV as real. Kids often identify with movie characters and comics figures much more than the elder generation does. It is the role of the parents to teach them that not everythink that glitters is gold and to give them a better perception of the world. That of course does not mean that parents are affected less by the TV. On the contrary, they are often more affected than their kids, of course not by cartoons, but by shows that contain information about serious subjects such as parenthood. Concerned with being good parents, people are accumulating a lot of information on the subject. As the information can be very helpful, sometimes it can be destructive. That is the case when it comes to the problem of "tomboys" and "sissies." What are these two terms used for? The term "tomboy" is used when referring to a girl who is masculine, and the term "sissy" is used when referring to a boy who is feminine. We need to state what we consider feminine and what is masculine. According to the established sense in the society, femininity and masculinity are tightly bound to gender. Men are supposed to be masculine. They are expected to be strong, rough, to have high stamina. They are not supposed to wear skirts(the Scots are an exception) but trousers, and should avoid colors like pink and violet. These are "feminine" colors. The man in the family is usually the person who should provide money and build a career. On the othere hand, women are supposed to be tender and loving mothers and wives, to wear skirts and to walk on higheels.

When I Saw Him

The first time I recognized him was from across the cafeteria of my old high school. He was decent looking, had nice eyes, and an amazing smile. I had met him at a party a few weeks ago and we had exchanged numbers. My friend told me that Tim had liked me since the beginning of the school year but just never acted upon it. Once I showed interest in him he leaped at the chance and asked me out. On our first date he took me to a lake and brought his guitar with him. With his beautiful voice he started singing a song and playing along just as stunningly.I was so moved by his gesture that I started liking him back. The next few months were magical, but like any ordinary relationship the waters started getting a little rough as we got closer. The summer before he left for college was very difficult. I was getting scared of him leaving me so I got a little too clingy. We also started getting into trouble on more than one occasion. He liked to drink and smoke a little too much and I would g et so angry when he would yell at me for asking him to settle down. He would say I wasn’t his mom.He was right but I did care about him just as much as she did. He started going places without me and our communication got more and more limited. When he finally left for college is when everything fell apart. During month 10 of our relationship he was going to The New Hartford School of music and later on I found out that he also was selling drugs. Tim did all of the drugs he sold and even a few more. He eventually ran into some trouble with a couple of other drug dealers because he owed them a lot of money.His parents bailed him out and he moved back home. I had a feeling that Tim was getting more and more distant as he continued to go to college. He stopped calling altogether, and even when I called him he refused to answer. Texting became difficult because he wouldn’t give me full thoughts or answers. It got to the point where we didn’t talk for a full week bef ore I was finally worn-out and drained from putting up with his shenanigans. I broke up with him because he was so confused and messed up by the drugs that he stopped talking to me for a straight week.I apparently dumped him just in time too because a month after he was home he ended up getting arrested and thrown into jail for a number of felonies. I saw Tim change drastically while we were going out and I did not want to follow the horrible path he was going down. I loved him but he had to get his stuff together. I also found out that he was diagnosed with bi-polar disorder. We rushed into things both emotionally and physically way too fast. Now that I should really get to know a person before I agree to be in a relationship with them.It wasn’t just his fault that the relationship fell apart. We both had issues when going into it that we didn’t communicate about. His parents did not like me, but they weren’t the nicest to Tim either. I had many problems of my own being a teenage girl in high school with bullies, school work, and family issues. In order to love someone else, a person has to love him/herself first. Tim and I just had too many problems from the beginning and we needed to focus on ourselves individually before going to fast, but we didn’t. Boy, was that a dumb thing to do.

Morality As Anti-Nature Essay

Friedrich Nietzsche, a prominent German philosopher in the 19th century is one of the most well-read philosophers of the past two-centuries. His ideas regarding morality and nature continue to be discussed and debated to this day among scholars of all beliefs. All living things are given desires by nature. These desires exist as part of who we are. They define us in a way; they can aid us and they can also do us great harm. The cardinal sin of Pride, for instance, can be a good thing, to have pride in yourself and your abilities, and be able to brag about them may be what stands between you and another person applying for the same job. But according to the Bible, it is a sin. So the other person might have the moral high ground, but you will end up with the job. Which is better? Only you can decide that for yourself. Another way to look at it is this. You have a great passion for reading, but morality says that reading is evil. So you deny yourself the pleasure of a good book, magazine article or even a street sign in order to follow what someone else has deemed to be a moral code. You are denying your true self, for no other purpose, but to be accepted in society. In your heart, and in your mind, you know that reading is no more evil that breathing, but because society has told you differently, you ignore reality. To Nietzsche, denying your own passions is like denying reality. If your passions were a tiger, a strong man would catch the tiger and tame it. A weak man would at least run away. But it is only a fool who pretends that the tiger doesn’t exist. The greatest of moralities are those that accomodate nature†¦ the weakest of moralities are those that deny it. Even though many people at the time truly believed that the church provided them a great direction in life, Nietzsche strongly disagreed. Nietzsche believed that following a religion is to ignore the very nature of humanity. He believed that man is born naturally good, proposing that the church  should not be followed in order for humans to allow their passions be presented in themselves as they desire. Throughout his writings, Nietzsche aims to inform his readers that we as humans can only reach our potential by following our passions and ignoring the flawed ideals of the church. Under the doctrine of the church’s morality, innate passions of its followers must be abolished in order to become proper Christians. By destroying the inner passions of its followers, the church is doing a great disfavor by using morality to rule out nature from their lives. When someone begins to follow the ideals of the church, they are introduced with the doctrine of the idea of free will. Basically, this concept claims that even if God is an all righteous and all powerful being, only â€Å"his† followers have the ultimate responsibility for their actions. As human beings, we have a certain weakness to make great mistakes. This is where Nietzsche claimed that there is a case of cause and effect. At the time of his writing, Friedrich Nietzsche saw that when events were not proven scientifically, followers of the church were very naà ¯ve to credit an act of God rather than searching for the answers differently. Christianity had become the enemy of life and nature and the church has stifled its followers by turning them into closed minded and weak humans. Nietzsche ultimately believed that religion creates a concept of anti-natural morality which damages our development as humans quite severely, eventually ending our status and rights as individuals once the church gets involved. Nietzsche believed that the church is at war with the passionate and the intelligent in favor of the poor and spirited. He believed that the ones who began the mental and spiritual decapitations of others are truly the ones who were unable to control their passions and were very ill willed. The people of the church who imposed morality as anti-nature were the ones who were unable to impose moderation in their lives. He believed that an immoralist is an ideal human being, because they are the ones who truly understand the rights and wrongs in life by applying passions and a chosen lifestyle that best coincides with their lives.

101 Classics to Get You Started

101 Classics to Get You Started So many books, so little time. Anyone, novice or expert, who is interested in reading classic literature might feel overwhelmed by the number of works categorized as Classics. So, where should you get started? The list below contains 101 works spanning multiple countries and subjects. It is meant to be a get started or find something new list for anyone on their own personal classic reading quest. Text Author The Count of Monte Cristo (1845) Alexandre Dumas The Three Musketeers (1844) Alexandre Dumas Black Beauty (1877) Anna Sewell Agnes Grey (1847) Anne Bront The Tenant of Wildfell Hall (1848) Anne Bront The Prisoner of Zenda (1894) Anthony Hope Barchester Towers (1857) Anthony Trollope The Complete Sherlock Holmes (1887-1927) Arthur Conan Doyle Dracula (1897) Bram Stoker The Adventures of Pinocchio (1883) Carlo Collodi A Tale of Two Cities (1859) Charles Dickens David Copperfield (1850) Charles Dickens Great Expectations (1861) Charles Dickens Hard Times (1854) Charles Dickens Oliver Twist (1837) Charles Dickens Westward Ho! (1855) Charles Kingsley Jane Eyre (1847) Charlotte Bront Villette (1853) Charlotte Bront Sons and Lovers (1913) D.H. Lawrence Robinson Crusoe (1719) Daniel Defoe Moll Flanders (1722) Daniel Defoe Tales of Mystery Imagination (1908) Edgar Allan Poe The Age of Innocence (1920) Edith Wharton Cranford (1853) Elizabeth Gaskell Wuthering Heights (1847) Emily Bront The Secret Garden (1911) Frances Hodgson Burnett Crime and Punishment (1866) Fyodor Dostoyevsky The Brothers Karamazov (1880) Fyodor Dostoyevsky The Man Who Was Thursday (1908) G.K. Chesterton The Phantom Of The Opera (1909-10) Gaston Leroux Middlemarch (1871-72) George Eliot Silas Marner (1861) George Eliot The Mill on the Floss (1860) George Eliot The Diary of a Nobody (1892) George and Weedon Grossmith The Princess and the Goblin (1872) George MacDonald The Time Machine (1895) H.G. Wells Uncle Toms Cabin (1852) Harriet Beecher Stowe Walden (1854) Henry David Thoreau The Aspern Papers (1888) Henry James The Turn of the Screw (1898) Henry James King Solomons Mines (1885) Henry Rider Haggard Moby Dick (1851) Herman Melville The Odyssey (circa 8th C. BC) Homer The Call of the Wild (1903) Jack London Last of the Mohicans (1826) James Fenimore Cooper Emma (1815) Jane Austen Mansfield Park (1814) Jane Austen Persuasion (1817) Jane Austen Pride and Prejudice (1813) Jane Austen Pilgrims Progress (1678) John Bunyan Gullivers Travels (1726) Jonathan Swift Heart of Darkness (1899) Joseph Conrad Lord Jim (1900) Joseph Conrad 20,000 Leagues Under the Sea (1870) Jules Verne Around the World in Eighty Days (1873) Jules Verne The Awakening (1899) Kate Chopin The Wonderful Wizard of Oz (1900) L. Frank Baum Tristram Shandy (1759-1767) Laurence Sterne Anna Karenina (1877) Leo Tolstoy War and Peace (1869) Leo Tolstoy Alices Adventures in Wonderland (1865) Lewis Carroll Through the Looking-Glass (1871) Lewis Carroll Little Women (1868-69) Louisa May Alcott The Adventures of Tom Sawyer (1876) Mark Twain Adventures of Huckleberry Finn (1884) Mark Twain Frankenstein (1818) Mary Shelley Don Quixote of La Mancha (1605 1615) Miguel de Cervantes Saavedra Twice-Told Tales (1837) Nathaniel Hawthorne The Scarlet Letter (1850) Nathaniel Hawthorne The Prince (1532) Niccol Machiavelli The Four Million (1906) O. Henry The Importance of Being Earnest (1895) Oscar Wilde The Picture of Dorian Gray (1890) Oscar Wilde The Metamorphoses (circa 8 AD) Ovid Lorna Doone (1869) R. D. Blackmore Dr. Jekyll and Mr. Hyde (1886) Robert Louis Stevenson Treasure Island (1883) Robert Louis Stevenson Kim (1901) Rudyard Kipling The Jungle Book (1894) Rudyard Kipling Ivanhoe (1820) Sir Walter Scott Rob Roy (1817) Sir Walter Scott The Red Badge of Courage (1895) Stephen Crane What Katy Did (1872) Susan Coolidge Tess of the dUrbervilles (1891-92) Thomas Hardy The Mayor Of Casterbridge (1886) Thomas Hardy Utopia (1516) Thomas More Rights of Man (1791) Thomas Paine Les Misrables (1862) Victor Hugo The Sketch Book of Geoffrey Crayon, Gent. (1819-20) Washington Irving The Moonstone (1868) Wilkie Collins The Woman in White (1859) Wilkie Collins A Midsummer Nights Dream (1600) William Shakespeare As You Like It (1623) William Shakespeare Hamlet (1603) William Shakespeare Henry V (1600) William Shakespeare King Lear (1608) William Shakespeare Othello (1622) William Shakespeare Richard III (1597) William Shakespeare The Merchant of Venice (1600) William Shakespeare The Tempest (1623) William Shakespeare Vanity Fair (1848) William Thackeray

ESL Beginner Dialogue - Oregon Weather Forecast

ESL Beginner Dialogue - Oregon Weather Forecast Forecasting the weather means that you are predicting what the weather will be. In English, we generally use the future with will to make a prediction. Practice this weather prediction dialogue and then make your own weather predictions. You can use a weather report on the internet, or make up your weather prediction based on what you know about your city. Teachers can find help on teaching future forms to help students learn the differences between will and going to. The Oregon Weather Forecast Weather Forecaster: Good afternoon and welcome to the weather forecast. Lets take a look at the weather outside now. Whats it like? Well, its currently raining and cloudy in southern Oregon while northern Oregon is cold and clear. The sun is shining, but its rather cold up here in the North! The temperature is currently 45 degrees in the southern Oregon and only 30 degrees in the North. Shall we see what the weather will be like tomorrow? Well, it will be rainy in the morning in southern Oregon and windy in northern Oregon. In the afternoon, The South will see cloudy weather with some rain later in the day. Northern Oregon will also see rain turning to snow and quite windy, with winds coming from the North-East. Thats the weather forecast for this afternoon. Have a good day!

Procrastination (Time Management) Personal Analysis Essay

Procrastination (Time Management) Personal Analysis - Essay Example Personally, my forms of procrastination are leaving my studies until the last minute as well as checking my mails and not replying them straight away. Having identified my forms of procrastination, I am planning to classify my objectives into smaller divisions that will be easier to do to stop procrastinating (Perry 2012, p.45). For instance, instead of waiting for the weekend to do a three hours studying, I am planning to take twenty minutes each day to go through my studies. This will ensure that I develop a culture of studying by doing so more regularly. Additionally, I am planning to get into the mindset that every task I do has a value (Arenson 2009, p.342) and this will help me not to feel that I am wasting my time when I reply to a single mail. I also plan to define my boundaries and allocate time to work, play and rest while ensuring that none of the three consumes time meant for the other (Andreou & White 2010,

Air Poluution and how to Solve it Essay Example | Topics and Well Written Essays - 1250 words

Air Poluution and how to Solve it - Essay Example For instance, the discovery of vehicles paves the way for environmental pollution particularly on the quality of air. In addition, the problem about air pollution is getting worst. For instance, as there are many factories instituted that are producing large volume of combined smoke and fog into the atmosphere, the air is significantly reduced to terrible quality. Not only that, the emission of harmful chemicals and even green house gases continue to dominate into the atmosphere which substantially have been pointed out as potential reasons of the global warming issue. There are many things therefore that need to be learned about air pollution and it is important to consider each of them in order to understand the appropriate things to be done in order to alleviate and totally eradicate them. Air pollution therefore is not just an ordinary issue or problem. Humans for instance primarily rely on oxygen from the air, but they need to take a clean and substantial amount of it. Thus, thi s is the reason why it is important to have air which must be free from significant level of pollution. In this paper, the proponent tries to consider a critical evaluation on air pollution and its possible effects including some of their particular solutions in order to potentially alleviate or eliminate it. Air pollution and its effects Just like any other forms of environmental problems, air pollution has significant effects. There are potentially two major effects of air pollution. The first is about personal effect which means direct impact on humans and the second one is the direct consequence to the environment (Colls, 2002, p. 388; Mallette, 2007). Under personal effects, one of them pertains to the human health. Unclean air seems to be one of the reasons why there are many people experiencing from poor health conditions including those that are relevant to human respiratory concerns. The body needs to have clean air that should be required in its healthy functioning. In the presence of air pollution, the body therefore would react to this entire condition as it essentially needs clean air. Another important impact of air pollution is directly associated with the environment. Today, air pollution is linked with the huge presence of greenhouse and other toxic gases in the atmosphere from primary and secondary sources of pollution of which the latter seems to be less blamed such as â€Å"smaller plants apartment incinerators, and other sources† due to having the mind set on the former as greater contributing factor (Mallette, 2007, p. 14). The gases they produced are considered to be one of the potential reasons for global warming. Global warming is said to be the potential cause of unstable weather condition from various places in the world. This remains to be one of the most important priorities that need to be addressed by the people and from every nation. However, it is important to know that the bottom line of these all started from the emiss ion of any harmful gases and materials directly to the environment. In addition to the potential problem with air pollution in the environment, another significant impact of it concerns about the cost of implementing various strategies in order to alleviate or eradicate it. In some other countries like particularly in Europe, they need to come up with better strategies to minimise air pollution, but not to suppress economic development or growth. This can be too